João Bruno is a self-taught artist. In 2006, he created his first brand with which he reinvented the use of a traditional raw material.
He grew up surrounded by wool, mainly due to his mother’s influence, since she was passionate about making traditional Arraiolos rugs. Yet, it was only later, in adulthood, that he discovered his vocation for working with this raw material. Every piece created by João Bruno is made in its own time, at the rhythm imposed by the artisan. One by one, slowly and patiently with masterly skill. The end result is expressed as pieces of furniture or objects, authentic sculptures that are works of art made of wool with a stamp of originality. The oeuvre of this Portuguese textile artist takes on an identity of its own, born out of the fusion of traditional techniques and materials with design and art through contemporary language and aesthetics.
João Bruno Videira was born in Tomar, Portugal in 1973.
He has a degree in Communication Sciences and used to be a TV journalist, till he found in art and design his new way of expression.
João Bruno Videira will exhibit some of his pieces at Lachoix.
Images courtesy of: João Bruno
